Privacy Policy – Atias Sarah Malka (SELF-TREAT)
Updated: 2025
This Privacy Policy describes how personal information is collected, used, stored, and protected by Atias Sarah Malka (Registered Sole Proprietor), operator of the SELF-TREAT website and chat platform (“we”, “us”, or “our”).
We are committed to protecting user privacy in accordance with Israeli privacy law (including Amendment 13) and the principles of the GDPR.
Information We Collect
During use of the website, purchase of services, or interaction with the chat platform, we may collect personal information such as: name, email address, phone number, purchase details, subscription information, chat messages, usage data (such as session duration and number of messages), and technical data (IP address, browser type, device information).
This information is provided voluntarily by the user and is collected solely for the purpose of operating the service.
Legal Basis for Processing (GDPR)
Personal data is processed under the following legal bases:
– the user’s explicit consent;
– processing necessary for performance of the service contract;
– our legitimate interest in improving the service, ensuring system security, and managing technical operations;
– compliance with legal obligations, including tax and accounting requirements.
How We Use the Information
We use collected data for:
– operating and providing the chat service;
– enabling user access and authentication;
– processing payments and issuing invoices via the Credit card clearing company;
– technical maintenance, monitoring, and security;
– customer support and responding to inquiries;
– service improvement, analytics, and feature development.
We do not sell personal data and do not transfer data to third parties for marketing purposes.
Third-Party Service Providers
To operate the service efficiently, we may share data with essential third-party providers, including:
– The Credit card clearing company for payment processing and invoicing;
– the external chat platform provider for temporary storage and operation of chat sessions;
– hosting providers for secure storage of the website and systems.
Each provider is required to follow strict data-protection standards and process data only as necessary to provide the service.
Data Retention
Personal data is retained only for as long as required to operate the service, comply with legal obligations, and maintain necessary records.
Users may request deletion of personal data at any time, subject to applicable legal requirements.
Chat content is stored temporarily for service operation and may be deleted upon request.
Data Security and Protection
We implement technical and organizational security measures to protect personal data, including:
– encryption of sensitive information during transmission;
– access control and authentication mechanisms;
– secure storage with industry-standard safeguards;
– threat monitoring and security reviews.
While we strive to provide robust protection, no system is fully immune to breaches. Users acknowledge that use of the service is at their own risk.
Privacy Breach Notification (Amendment 13 Compliance)
If a security incident occurs that may compromise user privacy, we will act in accordance with applicable law, including notifying the Israeli Privacy Protection Authority when required and informing affected users if a significant risk to their data exists.
Use of Feedback and User Input
Feedback, comments, and input provided by users may be used to improve the service, develop new features, and enhance system performance.
We may use such feedback in anonymized form for internal purposes.
Marketing Communications (Opt-In)
Users who explicitly choose to opt-in may receive periodic emails containing self-help material, updates, or relevant educational content.
Users may withdraw consent at any time via an unsubscribe link or by contacting us directly.
User Rights
In accordance with applicable law, users have the right to:
– access personal data stored about them;
– request correction of inaccurate data;
– request deletion of their data;
– limit processing under certain conditions;
– receive explanations regarding data usage.
Requests will be handled within a reasonable timeframe and in accordance with legal obligations.
International Data Transfer
Some service providers may operate outside of Israel. Data may be transferred internationally only to service providers that maintain an adequate level of protection consistent with GDPR requirements or that have binding agreements ensuring appropriate safeguards.
Cookies and Tracking Technologies
The website may use cookies and similar technologies for functionality, analytics, and service optimization.
Users may disable cookies through browser settings, though certain features may not function properly without them.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be posted on the website and become effective upon publication.
Contact Information
For privacy inquiries or to exercise your rights:
Email: hello@self-treat.com
Support Hours: Sunday–Thursday, 10:00–16:00 (Israel time)
Tel: +972 52-379-3384 / +972 54-893-0583
Jabotinsky 6-Jerusalem